There’s a rising number of brands who are cutting out the marketing BS and selling products on their ingredients, or what they do. Boots recently launched its own Ingredients range, while The Inkey List and The Ordinary are pioneers in this game.
One of our favourite UK brands in this space is called Faace, founded by Jasmine Wicks-Stephens.
Instead of marketing its range of face masks based on ingredients – which can sometimes require the need for a skincare ingredient checker! – it promotes the collection based on when, or for what reason, you’ll use them. Its tagline is “For skincare disrupted by life.”
Until recently, the brand almost exclusively sold face masks but with the launch of its Filthy Faace soap, it’s now branching into body care as well as offering its first solid, low-packaging product.
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The brand describes Filthy Faace as “a soap, but not as you know it.”
It’s the first solid bar to be released by the brand and contains a host of active ingredients that you’d find in a liquid cleanser. Plus, you can easily use it all over your body, too.
The soap is made using a mixture of oils, including sweet orange, coconut, and olive oil, as well as glycerine and shea butter to clean the skin without drying it out.
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The range includes:
The names alone should be enough to help you know which mask you’ll need to use, but if you do want to know more about the ingredients in each, Faace’s website explains each one in real-world terms and benefits.
All the ingredients in these masks are ethically sourced, vegan and cruelty-free, and organic. A 200ml tube of Faace mask costs £24 – so isn’t cheap – but thanks to a partnership with HeyGirls, Faace donates a pack of period products to girls in need.
FURTHER READING: Best face mask
£24 | Buy now from Faace
The Stress Faace mask features niacinamide, Japanese rice bran oil, allantoin, and neurophroline which works to brighten, improve skin tone and texture and repair your skin barrier. Elsewhere, the fragrance of jasmine, ylang ylang, geranium and patchouli help to calm the senses.
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The Menopause Faace mask contains rose water to soothe and refresh the skin, while carrot seed and pomegranate oil provide antioxidant properties to keep things plump and healthy. Then there’s rosehip oil and its skin-loving fatty acids with rose flower oil create a youthful glow.
FURTHER READING: What happens to skin and hair during menopause? Tips on how to manage menopause symptoms
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£24 | Buy now from Faace
The Tired Faace mask contains caffeine “to perk you up and soothe any inflammation”, Aloe vera to speed up healing, Vegetable glycerin that draws water from the air, and pomegranate and rosehip that combine to give a boost of natural vitamin A (retinol), plus others.
FURTHER READING: Sleeping beauty: The best overnight hair masks, face creams and foot treatments
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£24 | Buy now from Faace
The Sweaty Faace mask instead combines Argan oil, Vitamin E compounds, grapefruit to revitalise and load the skin with vitamin C and antioxidants to null inflammation. Bergamot helps with spots and galbanum helps tone and rejuvenate skin.
FURTHER READING: Best cleanser for acne: Which acne cleanser actually gets rid of, or reduces spots?
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£24 | Buy now from Faace
The Period Faace mask uses hyaluronic acid to moisturise the skin, green tea to soothe inflammation and improve the appearance of sun damage and age spots, lavender and clary sage for their antiseptic properties and to help balance hormones and zinc to normalise sebum production and prevent spots from popping up.
We explain more about what happens to your skin and face during your period in our guide to How your skin and hair changes at every stage of your menstrual cycle – and what to do about it.
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The brand also sells a growing collection of cleansers. In addition to its new Filthy Faace soap, you can buy cleansers for dull skin, or congested skin.
£24 | Buy now from Faace
Designed to restore your skin’s natural glow, the Dull Faace mask contains kaolin clay, green tea, turmeric, Vitamin C, and Vitamin E to fight free radicals and restore balance to the skin. Meanwhile, hyaluronic acid and vegetable glycerin keep skin moisturised, with avocado and safflower seed oils to soften and nourish.
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£24 | Buy now from Faace
This Dirty Faace cleansing wash uses rose water, aloe extract, and glycerin to maintain the moisture in your skin. It also contains benzoic acid to rebalance your skin’s pH levels; and grapefruit seed oil – full of Vitamin C, Vitamin A, and lycopene treats your skin while loosening and removing dirt. Faace calls it a daily reset button.
FURTHER READING: Best cleanser: Discover which face cleanser best suits your skin from oily to dry and acne-prone
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Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget