UPDATE: Having specialised exclusively on skincare up til now, Alicia Key’s Keys Soulcare UK brand is now branching out into makeup with the announcement of the It’s Like Skin 2-in-1 Concealer and Tint – a multi-tasking skin tint that brightens and blurs for a “naturally radiant skin-like finish”.
It does still have a strong skincare element thanks to the addition of squalane and 2% niacinamide but it can be used to provide buildable light-to-medium coverage all over your face, or as a spot concealer.
It’s available in 40 shdes and is due to launch soon, to coincide with “My Skin, My Power” campaign.
Original Keys Soulcare UK article continues below
Multiple Grammy-award-winning singer Alicia Keys recently teamed up with e.l.f Cosmetics to launch a new vegan, cruelty-free beauty line dubbed Keys Soulcare – and it’s finally on sale in the UK.
Keys Soulcare is branded around Keys’ philosophy of beauty, “encompassing harmony between mind, body, spirit, and connection.”
The collection includes:
Keys Soulcare All of the products in the Keys Soulcare range have been developed by dermatologists and are clean, and cruelty-free. Alicia Keys has also made sure none of them contain more than 1,680 substances restricted by the FDA and European Union Cosmetics Regulation Guidelines.
These offerings are free of parabens, phthalates, sulfates, formaldehyde, among many other ingredients. You can read more in our guide to clean beauty.
Until now, the range has only been available in the US but we’ve now had the nod that you can buy it exclusively from Cult Beauty in the UK. Here is everything you need to know about the different products in the Keys Soulcare UK range.
Alicia Keys isn’t the only singer to get in on the skincare craze. Rihanna famously has her Fenty Skin range, while Jennifer Lopez recently launched her JLO Beauty collection.
Buy now from Harrods
£20 | Buy now Cult Beauty
The Golden Cleanser from Keys Soulcare has been formulated to purify your skin, and clear impurities, dirt, and makeup from within your pores, to leave your skin looking clear.
It contains Manuka honey from New Zealand, charcoal to draw out impurities, turmeric to soothe the skin, and calming chamomile.
Buy now from Cult Beauty
£10 | Buy now Cult Beauty
Keys Soulcare describes this product as “lightweight yet deeply hydrating.” It’s been formulated to relieve dry skin anywhere on your body – face, elbows, knees, chapped lips, brows, nails, and more – but it can also be used as a highlighter.
Buy now from Cult Beauty
£30 | Buy now Cult Beauty
The Skin Transformation Cream is available in both a fragranced, and fragrance-free formula for sensitive skin.
It contains bakuchiol – a plant-based alternative to retinol – ceramides, hyaluronic acid, and malachite which helps to purify your skin.
Buy now from Cult Beauty
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget
