The Clean Girl Makeup trend is the simple, quick, and easy makeup look for people short on time or don’t have the patience for full makeup looks
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Where did Clean Girl makeup come from?
Have you seen those girls who look effortlessly ‘put together,’ with neat hair, casual outfits, and flawless makeup?
TikTok has named this the ‘Clean Girl’ aesthetic and this popular makeup trend uses very few products to create a fresh-faced and clean look with minimal effort.
Continue reading to get our view on the look and discover how to look flawlessly effortless.
The Clean Girl makeup look gives the impression that you have no makeup on and just naturally have a fresh glow.
As you’d expect, the Clean Girl aesthetic is all about looking clean, so having neat hair and fresh-looking skin is essential.
This look is all about minimal makeup and consists of glowy skin and glossed lips with a neat hair updo.
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The current trend of Clean Girl makeup was inspired by Hailey Bieber, and Kendall Jenner’s ‘Model Off Duty’ look.
This off-duty look uses little to no makeup and features tied-back hair. The effortless look is ‘clean and tidy’ with flawless skin and perfectly styled hair.
However, many creators on TikTok have highlighted that the Clean Girl makeup trend was historically worn by women of colour, when the aesthetic centred on minimal makeup, slick-backed hair, and gold hoops.
This minimal makeup look can be achieved with very few products.
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Here is a list of different products you could use to create this simple yet effective makeup look
Purito Deep Sea Water Cream (£15): This cream currently sits on the top of our best moisturiser list because it’s affordable, it’s suitable for dry and oily skin and it’s non-comedogenic. Read our full Purito Deep Sea Water Cream review here.