In the battle for the best beauty advent calendar 2021, data has revealed that one brand is reigning supreme.
Research conducted by beauty experts Cosmetify – which used Google search data, internet article mentions of each calendar, and each brand’s Instagram following – found that the most popular and in-demand calendar of this festive period is the now sold-out Charlotte Tilbury’s Beauty Dreams and Secrets.
Coming in at a whopping £150, the calendar contains 12 of the brand’s bestselling makeup and skincare products and in September alone had approximately 6,600 Google searches and 28 article mentions.
The second most popular calendar of this year, so far, has been MAC’s Box of Tricks. Although it was searched for much more than Charlotte Tilbury’s calendar – with an average of 10,100 Google searches – it had far fewer mentions – just 9 – in articles online
While in third place, the Revolution Beauty advent calendar had the second-highest number of mentions in online articles, at 22, and an average of 3,600 average monthly Google searches.
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Charlotte Tilbury The top 10 is as follows:
The most expensive calendar in that list is the Jo Malone London calendar, which came in fifth and costs a whopping £325. The cheapest is Benefit Cosmetics, in ninth place, coming in at £58.50.
Out of all of the calendars in this top 10, only three are still in stock – The Body Shop calendar, the Huda Beauty calendar, and the Benefit Cosmetics calendar. All the others have since sold out.
Commenting on the study’s findings, a spokesperson for Cosmetify said: “The Christmas countdown has officially begun, and what better way to kick-off the festive season than with popular beauty advent calendars! Beauty calendars have become much more mainstream in recent years, so it is fascinating that Charlotte Tilbury’s calendar takes this year’s top spot.”
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget
