Wild is not the first brand to enter the natural, aluminium-free market. However, none of its rival brands do it with as much style as Wild. Nor do they make getting hold of natural deodorant so simple.
Plus, Wild deodorant just works. It glides on effortlessly. It smells incredible. And it keeps us fresh all day.
It’s completely changed our opinion of cream deodorant sticks and we don’t want to switch back to aerosols. We haven’t once missed the slightly choking sensation or white marks from such deodorant sprays.
What’s even more impressive is that for every deodorant Wild sells, it contributes towards a global tree planting initiative through charity OnAMission. It is also working towards being a carbon-positive company, offsetting all of its omissions.
A deodorant that works, is affordable, and is good for the planet? Sign us up!
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| Wild | From £12 |
| Holland & Barrett | From £12 |
In our Wild deodorant review, we discover if the natural deodorant is as effective as the brand – and the many, many influencers Wild has paid to promote it – claim
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UPDATE: If you’re interested in giving the Wild deodorant a go, while getting more bang for your buck, it’s now been confirmed that Wild features in the Holland and Barrett advent calendar 2023.
The calendar costs £45 and contains 25 of Holland & Barrett’s bestselling skincare products from brands including Q+A, VitaSkin, Holland and Barrett’s own brand of products, as well as a deluxe version of the Wild deodorant.
Check out the full list of what’s inside the Holland and Barrett advent calendar in our best cheap advent calendar 2023 guide or keep scrolling to read our Wild deodorant review.
Original Wild deodorant review continues below
Many of us have made, or are trying to find, various ways to live more sustainably.
Whether it’s recycling more, ditching plastic or searching for ethically sourced products, one area we hadn’t really considered – among the shampoo bars, vegan creams and eco-friendly makeup brushes – was natural, aluminium-free deodorants.
That was until we carried out this Wild deodorant review.
This has coincided with a surge in Google searches for deodorant alternatives, with more than 5,400 searches a month being made for “natural deodorant” and similar terms.
This is why our interest was piqued when we discovered Wild – and it seems it’s piqued the interest of many others too.
Since we first published this Wild deodorant review, the brand has launched on the UK high street, in partnerships with Sainsbury’s, Holland & Barrett, M&S and more thus getting in front of even more people.
In our Wild deodorant review below we explain how the brand does things differently from the majority of deodorants on the market, how to get started and buy Wild refills, and what choices you have when it comes to scents and cases.
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Wild You have three options when buying a Wild deodorant: Subscribe and Save, a One-Off, or what the company calls The Full Monty
What is Wild deodorant? Posted through consumers’ doors – in 100% recyclable packaging – the Wild deodorant range is natural, biodegradable, refillable and 100% compostable, without any unnecessary chemicals. Even fragrances are created using natural products such as orange and coconut.
Wild deodorant refills: Wild refills are available as a one-off purchase or part of a subscription service, where you’ll initially receive a case and scent of your choice, with a new set of three refillable fragrances sent automatically every three months. A Wild natural deodorant refill will fully compost within six months and biodegrade within 12, leaving no trace whatsoever.
Wild deodorant price: You have three options when buying a Wild deodorant: Subscribe and Save (£12 a month), a One-Off (£25), or what the company calls The Full Monty (£35). We explain more about each offering in the Price section of our Wild deodorant review below.
Where to buy Wild deodorant UK: Wild | Sainsbury’s | Holland & Barrett
mamabella | mamabella For our Wild deodorant review, we spent two months using the natural deodorant as our main source of underarm protection
For our Wild deodorant review, we spent two months using the natural deodorant as our main source of underarm protection. During this period, we only used Wild deodorant (no other deodorants or antiperspirants), and we selected the pink case.
During our two-month Wild deodorant review period, we used Coconut and Vanilla and Fresh Cotton and Sea Salt scents.
We wore it for everyday tasks while chasing after our toddler; during runs and exercise, and we wore it with a variety of clothes including black and white cotton tops which are notorious for picking up deodorant stains.
If you’ve ever used a deodorant stick before, you’ll know they’re typically creamy and thick. The Wild deodorant is no exception but despite its solid consistency, it glides on surprisingly well – almost melting into the skin as it warms in contact with our body heat.
At first, we applied multiple layers, on the assumption it wouldn’t work as well as our current deodorants – and partly because we’ve had poor experiences with cream deodorants in the past. We soon realised, by day three, that a little goes a long way.
This means you can coat your armpit with a single up-and-down movement that will last until bedtime. Even surviving heavy exercise.
In fact, it’s easy to apply too much and this will leave slimy and sticky residue on your clothes, not to mention you’ll waste a lot of product which, at these prices, can be a little galling.
Wild often releases limited-edition scents. Lemon Meringue is (pictured)
There is an increasing number of Wild deodorant fragrances and, at the time of writing, these include the following:
For any Wild scents that are not obvious, we’ve explained more about what to expect. The scents marked with an asterisk are also available in a separate version that’s more suitable for sensitive skin.
Every Wild deodorant scent is made using essential oils and they’re free of aluminium salts, parabens and phthalates utilising a range of natural ingredients. The sensitive skin versions then remove the use of Baking Soda, too.
You can see the full range of Wild ingredients, and their uses, on the company’s website.
mamabella | mamabella During our entire Wild deodorant review, we never once felt like our armpits were clammy. We were also impressed with the smell
Given that Wild is a deodorant, and not marketed as an antiperspirant, we had expected to sweat the same as we would before. This is because a “deodorant” protects against odour, but doesn’t block sweat. A product labelled “antiperspirant” typically uses a chemical to block sweat.
However, during our entire Wild deodorant review, we never once felt like our armpits were clammy. We were also impressed with the smell.
The Coconut and Vanilla version was a little lost; it didn’t last very long and was a bit sickly sweet. The Fresh Cotton version, on the other hand, is great. It makes such a refreshing change to other, harsher-smelling deodorants and antiperspirants. It provides a subtle aroma without being overbearing, and this smell lasts well into the evening.
Having learned our lesson at the start, when we applied too much and the Wild deodorant left marks on our clothes, we got the hang of it quite quickly. From that point on, we never experienced any marks, streaks or residue and we could get dressed immediately.
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If Wild deodorant is too expensive or doesn’t offer the scents, cases or subscription offers you’re looking for, there are a few alternatives.
Wild For every deodorant Wild sells, it contributes towards a global tree planting initiative through charity OnAMission
Wild is not the first brand to enter the natural, aluminium-free market, few do it with as much style as Wild.
Nor do they make getting hold of natural deodorant so simple.
It’s effective, helps stop sweat and it’s completely changed our opinion of cream deodorant sticks. So much so, we don’t want to switch back to aerosols and – on the ocassion we’ve forgotten to take it somewhere and had to borrow someone else’s deodorant – we’ve noticed the difference.
What’s even more impressive is that for every deodorant Wild sells, it contributes towards a global tree planting initiative through charity OnAMission. It is also working towards being a carbon-positive company, offsetting all of its omissions.
The downside is that Wild doesn’t come cheap, and this can make other natural deodorants look tempting but if you can afford it, we don’t think you’ll be disappointed.
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There are three ways to buy Wild deodorant
You have three options when buying a Wild deodorant: Subscribe and Save, a One-Off, or what the company calls The Full Monty.
Extra cases cost £10 each. You can then pay £5 to personalise these cases. Wild refills cost £6 each. If you subscribe to Wild, you’ll be sent refills regularly so you don’t need to buy individual ones.
However, if you’re getting through them quickly, want a selection of scents, or you’ve opted for a one-off purchase, Wild refills are the way to go. This is particularly good for when Wild releases limited-edition fragrances.
Wild Since revolutionising the natural deodorant market, Wild recently launched a body wash in a compostable bottle, after over two and a half years of research and development. The bottle is made entirely from plant-based materials and uses the natural waterproof characteristics of bamboo.
The aim is to decrease the use of single-use plastic in bathroom products after data suggests the average person uses a large number of plastic cosmetics bottles over their lifetime, with only half of bathroom waste typically being recycled.
This has implications for waste management systems globally, as much of this waste is sent to other countries for processing. Wild’s compostable refills offer an alternative, having saved 262 tonnes of plastic from going to landfills since 2020.
The refill is made from 70% bamboo starch and 30% plant starch from agricultural waste. It is designed to biodegrade naturally within six months. The refill also comes with a ‘use by’ date, indicating when the material will start to break down.
The body wash is then available in a reusable aluminium case. The anodised aluminium is resistant to corrosion and water damage, making it suitable for use in wet environments like showers. The case is also recyclable.
The body wash is available for pre-order in aqua or pink and comes in three scents: Fresh Cotton & Sea Salt, Coconut & Vanilla, and Jasmine & Mandarin Blossom.
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Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget
