Over the past 12 months, Google search data shows a surge in people looking for natural deodorants, organic skincare and vegan beauty ranges as the popularity of sustainable and clean beauty continues to rise.
Between April 2019 and April 2020, the number of combined searches relating to natural deodorant topped more than 6.7 million.
Searches for the term “natural deodorant” specifically reached 640,000 while the best natural deodorant got 273,700 searches globally since April 2019.
Aluminium-free deodorant also scored highly, with 317,900 searches over the past year. We at mamabella have seen first-hand the popularity of such terms from when we published a piece about Wild natural deodorant in April.
These figures come from data provider SEMrush which has been exploring changing attitudes towards skincare and deodorant products in recent months.
In the UK, the top organic deodorant brand by search volume was Native Deodorant, which had 104,500 searches over the past 12 months. This was three times more than its closest competitor, Salt Of The Earth Deodorant with 29,900 searches during the same timeframe.
There has also been a rise in related questions from “How to make natural deodorant?,” “What is natural deodorant?,” and “Does natural deodorant work?”
When it comes to global skincare, the most popular brand is Tropic Skincare – a particular favourite at mamabella towers – with a total of 575,900 searches globally.
You can read more about Tropic’s brilliant Face Smooth Brightening Polish in our guide to the best face exfoliator. It also gets a shout out in our What is skin gritting? guide, and our Skin Glow Electric Cleanser review.
However, in April, Tropic Skincare was overtaken in monthly searches by another mamabella staple – The Ordinary – which had 111,000 searches globally, compared to Tropic Skincare’s 74,000.
If you want to know what the fuss about The Ordinary is, check out our guide to the best The Ordinary products for all skincare concerns.
In total, skincare-related search terms over the past 12 months totalled 3,690,150, with organic skincare terms making up 45,080 of these, whilst vegan skincare search terms accounted for 33,900.
The full breakdown is below:
|
TOP 10 SKINCARE BRANDS FROM APRIL 2019 – APRIL 2020 |
|||
|
BRAND |
TOP 10 FROM PAST 12 MONTHS | MARCH 2020 |
APRIL 2020 |
|
Tropic Skincare |
575900 | 49500 | 74000 |
|
The Ordinary Skincare |
353600 | 49500 | 110000 |
|
Ren Skincare |
104700 |
9900 |
22200 |
| Revolution Skincare |
67800 |
6600 |
18100 |
|
Skincare Fridge |
59900 |
5400 | 14800 |
| Bulldog Skincare | 51400 | 8100 |
6600 |
|
Pixi Skincare |
45800 | 3600 |
8100 |
| Pai Skincare | 43400 | 4400 |
5400 |
|
Skincare Gift Set |
40600 | 2900 |
5400 |
| Image Skincare | 37200 | 3600 |
6600 |
“The growing awareness of organic and natural skincare ranges and deodorant is an encouraging indication of the public’s willingness to seek out alternative products which are better for the planet,” said Olga Andrienko, Head of Global Marketing at SEMrush.
“This aligns with the global attitude change towards environmentalism, as indicated by the rise in people adopting vegetarian and vegan diets, dramatically reducing their plastic consumption and cutting their carbon footprint.
“The environmental impact of beauty products is only going to become an even greater concern for the public and is one brands are already acutely aware of. It’s an area we anticipate huge growth in over the coming months and years.”
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget
