Unless you’ve been living in a bubble, chances are you’ve noticed that the Black Friday makeup deals have begun.
Alongside the reams and reams of Amazon Black Friday bargains, the retailer is also hosting a series of workshops as part of its Black Friday Live event. All of them are free and available to watch online.
Below we’ve explained more about Black Friday Live and what else Amazon is doing for small businesses around the major shopping event, or you can find out more here.
FURTHER READING: Black Friday makeup deals 2020: Find the best Black Friday beauty deals from Amazon, MAC, Urban Decay and many more
Go to Black Friday Live page
At 6pm every day, between Friday 20-30 November, celebrities and experts including David Walliams, Marvin Humes, Alesha Dixon, Amanda Holden, Rylan Clark-Neal and more are hosting virtual events from cocktail-making classes to magic lessons, home decor inspo and skincare tips.
Each of the events are free to watch and are available from the Black Friday Live homepage.
On the opening night 20 November, Britain’s Got Talent judges Amanda Holden and Alesha Dixon will host a cocktail-making session with Malfy Gin, and The Glenlivet Caribbean Reserve whisky.
READ NEXT: The Cult Beauty Black Friday 2020 deals are amazing: Here’s our pick of the best
On Tuesday 24 November, winner of Great British Bake Off and cookery writer, Candice Brown, will be hosting a store cupboard bake-along, where she’ll be showing how to create her Fruit and Nut Biscotti from kitchen cupboard staples.
However, the workshop we’re most excited about is the No-nonsense Winter Skincare workshop with Elemis and hosted by skincare gurus Caroline Hirons and Ruth Crilly.
The event starts at 6pm on Thursday 26 November.
The pair is set to go through how to look after your skin during the winter months and will be revealing tips and tricks on how to make the most of your skincare products.
“I always say if you’re changing your coat, you need to change your skincare too as your skin may have different needs during these colder months,” Caroline Hirons told mamabella. “I’ll be sharing some of my favourite products and top tips with my good mate Ruth Crilly.”
Other events during the 10-day sale include Nicola Lewis from This Girl Can Organise showing how to style your home for Christmas; David Walliams reading a bedtime story; Stephen Mulhern hosting a magic and mystery session; and Ruben Loftus Cheek taking on a gaming battle with guests.
The full Black Friday Live workshop schedule is as follows; all shows broadcast at 6pm:
How to watch Amazon Black Friday Live: Each Black Friday Live show will feature a range of products you can either find at home or buy on Amazon. A new episode will air every night at 6pm from 20-30 November. Following each broadcast, the episode will be available to watch for the rest of the season, so you can watch on catch-up
Go to Black Friday Live page
In addition to all of this, Amazon is also making it easier to support small this Black Friday with the launch of a new Small Business Gift Finder, a dedicated small business deals page and Rylan Clark-Neal will be interviewing small business owners, Keval, Kunal and Savan, founders of Leicester-based beard grooming business Mo Bros on 25 November.
Amazon said it is also continuing to support UK-based small businesses with the Amazon Small Business Accelerator, giving 200,000 of these companies with free training on topics to help them sustain and grow their businesses, as well as waiving the first three months of subscription fees to help businesses who want to sell their products online.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget